I don’t believe there is a tablet market because I don’t believe in the term “tablet.” We analysts, researchers and media people all gave these devices this term. We have this inherent need to categorize electronics. We called the iPad a tablet. Not one Apple executive has ever called it that.
I would also argue that Apple doesn’t create products—they create experiences. And I believe that consumers desire experiences, not products.
Disneyland, for example, is an experience, not a product. Disney products, however, help make Disneyland the experience that it is.❞
- Good piece on why there actually is no “tablet” market. (via arainert)